Sometimes, the best things happen by accident. In the midst of the pandemic, Peter found himself improvising in the kitchen, short on his usual red wine vinegar. With a nearly empty bottle in hand, he did something unexpected—he poured it into an almost empty bottle of Lambrusco wine. What started as a quick fix became a flavor revelation, and in that serendipitous moment, the idea for VIVO was born.

Inspired by the unique, effervescent character of Lambrusco wine, Peter and Linda saw an opportunity to create something truly special—a vinegar that wasn’t just an ingredient, but a transformative culinary experience. Drawing on their love for Italy’s rich flavors and traditions, they crafted VIVO Vinegar, a pure, unadulterated product that elevates every dish it touches.

With no additives, no added sugars, and no artificial colors, VIVO is as natural as it is delicious. It’s not just “good enough to drink”—it’s a celebration of flavor, bringing the bold, vibrant essence of Italy into every kitchen. Whether used in salads, sauces, or even cocktails, VIVO Vinegar turns the everyday into the extraordinary.